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Written by Eric
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Monday, 07 April 2008 21:32 |
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 In a recent interview Rod Tanks, Founder and CEO of Smart Fabrics Asia Pacific , gave to Fibre2Fashion he outlines the status of Wearable Electronic in this region as well as a general view on Wearable Electronics.
A highly interesting part of this interview touches on the business aspects of Wearable Electronics, an area Rod Tanks has extensive experience as he was involved since 1992 in various hardware and software ventures.
Rod Tanks started Smart Fabrics Asia Pacific in 2006 by designing a number of consumer products which are promoted under the G-Tech brand. Next to this, Smart Fabrics works with premium brands that are interested in introducing Wearable Electronics in to their product lines.
The company exclusively focuses on the Wearable Electronic sector.
Needless to mention but Rod Tanks is very sure (like we) that Wearable Electronic will become part of our fashion/lifestyle. Interactivity in clothing will be a 'must' will becpme a 'given' in the garment business.
To reach this goal, the technologists in textiles and electronics, designer, manufacturer and distribution have to agree on a common language, common or compatible business processes.
Technical perspectives are covered as many individuals and companies work on solutions but getting all the elements together to form a total solution for a Wearable Electronic business is not yet established and if, it is on very thin ice - so to speak.
This is where visionaries like Rod Tanks come into the 'game' to add the business perspective, the consumer views, the knowledge how to get products into the shops and make them visible to consumers.
We like to end our short review of this highly interesting interview with Rof Tank's statement below - please read the full interview by Fibre2Fashion :
'Certainly, there is good future for Wearable Electronics, however, the shape of the future is still uncertain.'
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