REEBOK, a top name when it comes to sport apparel and fashion is joining the list of brands who add interactivity to their products.

Reebok’s first product in the Interactive Fashion segment is the NXT Speaker Backpack featuring a complete stereo sound system seamless integrated in a cool backpack design in Reebok’s signature style.

The NXT flat panel stereo speaker at the bottom of the bag blends into the design while delivering impressive audio quality powered by 2x AA batteries from any device connected via the 3.5mm audio jack.

Personally I like the use of the NXT speaker technology when adding sound into bags as it allows a ’soft’ integration using the bags ‘natural’ materials such as EVA for the speaker membrane. Whit NXT technology there is no need of any additional or different material that would make bags or backpacks look geek like.

NXT’s flat-panel speaker technology transforms the backpack itself into a speaker for portable devices and even a laptop.

Reebok’s NXT Speaker Backpack is tough enough to withstand harsh conditions of school, business and travel.

The Reebok NXT Speaker Backpack is available at this UK online store for £69.99 ($ 136.77) but online for shop pick up at the moment. There are a couple of online retailers from Germany that sell it online for €129,90 ($ 201.-) like this online store.

It is a pleasant surprise to see such a low price at the launch of the Reebok NXT Speaker Backpack. Style and function wise the Reebok is similar to Quiksilver’s NXT sound backpacks which come for a very steep price of $ 500.- and more.

Getting the price of sound enabled BoomBags to a more ‘tolerable’ range will help to bring this product concept to a larger audience. The uses are manyfold: music can be enjoyed without earphones (where appropriate), have a ‘real’ sound background for a quick PSP or DS game or a magic sound system for presentations ‘on the road’.