Back to Schoolwear – iPod enabled jackets

iPod_girls_jacket.jpgUK’s high street retailer, Marks and Spencer, launched interactive blazer and winter coats for girls and boys looking for a cool outfit for the coming School year.

The Marks and Spencer 2008 Back to School collection is for the first time offering in the interactive fashion sector girl and boy cuts in different styles. It’s also a move towards the younger generation of consumers as this segment was until now badly served as  only ‘grown ups’ got their interactive iPod clothing.

But especially young consumers are more open to explore the diverse facets of fashion and function. I can imagine that many girls and boys would like to get their hands on into one of those coats or blazers.

The coat and blazer are ‘made for iPod’ featuring Fibretronic‘s five function keypad controller discretely built into the lapel area of the inside lining.

Marks and Spencer’s 2008 Back to School collection is optimized for wear comfort as well as for the use of an iPod on the go: a strategically placed iPod pocket which doesn’t bulge, an iPod connector with a hidden circuit, concealed controls for operating the settings, lapel loops concealing the earphone wires.

The blazer is available in girls and boys sizes from age ten to age sixteen and retails at £25.00 to £30.00 ($47.- to $57.-). The winter coat for girls and boys ages ten to sixteen is retailing at £35.00 to £40.00 ($76.- to 66.-) all models directly available by Marks and Spencer.

Marks_and_spencer_iPod_jack.jpg

This (low) price point makes it very affordable to get a ‘my first interactive fashion’ item for the coming School term.



Related posts:
iPod Blazer from Park Avenue
Jackets that change your songs and pick up your phone


Posted in Category: Clothing, Jacket | 34 Comments »

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[...] Ipod-controlling clothes aren’t new, sure, but UK retailer Marks and Spencer is taking a teeny risk with its new line of smart clothing. It’s aimed at school kids, with controls and pockets integrated into standard school uniform blazers and coats. A five function keypad from Fibertronic is inside the lapels, and there’re loops for hiding the earphone wires under there too. Brilliant idea… until you wonder how many detentions this is going to land kids in, when they decide that listening to tunes on the journey into school isn’t enough, and Geography lessons are soooo boring anyway. The Back to School iPod gear is in boys and girls cuts, with the coat going for around $70, depending on size, and the blazer for around $50. [Talk2MyShirt] [...]

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Thanks for the interesting iPod post. Good Read!

[...] symbols are sewn under the jackets lapel looking very similar to Marks & Spencer’s ‘Back to Schoolwear iPod enabled Jackets‘ for school kids which created a huge reaction from some parts of the media and teacher [...]

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I can just see all these kids listening to their ipods while in class. Just put your hand over your ear to cover the earbud.

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