Just a few hours after our posting about a mysterious video clip showing the Nike MAG in what looked like a testing room, the secret is officially unveiled.
It turns out Nike produced 1500 pairs of this futuristic shoe and will auctioning off all of them on eBay (nikemag.eBay.com) starting on Thursday Sept 8th at 8:30pm 150 pairs will be posted per day until Sept 18th
Nike will donate the net proceeds of the Nike MAG auction to The Michael J. Fox Foundation which aims to eradicate Parkinson’s disease. Michael J. Fox who was diagnosed with Parkinson’s in 1991, played the ‘Back to the Future’ character Marty McFly wearing in one episode the now famous MAG shoes with Nike branding on it.
The Nike MAG 2011 edition features a EL (ElectroLuminescent) Nike logo on the strap and LED elements at the heel and sole part. The light effect can be activated with a squeeze of the ‘ear’ on the high top and will glow for five hours per charge.
Looks like the future of footwear is not quite here yet as the Nike MAG is not made for the masses around the globe but only for a select few that manage to win one of the auctions.