Amy Winters is a new media artist and fashion designer whose work lies at the intersection of fashion, visual arts, music, film, dance and theater. The British/Swiss artist graduated from Central Saint Martin’s in 2006 with a BA in Theater Design.
Her first ready-to wear collection was on the runway during this month London Fashion Week, a capsule collection of wearable printed garments which change color in reaction to sunlight and water.
Based on Hydrochromic and Photochromic technology, Amy’s collection stands far out from the designs I have seen so far utilizing these chameleon affective materials.
Beautifully integrated into the style of a dress, using the technology to enhance and not to be an add-on.
Her Spring/Summer 2011 collection – yes the fashion world is already busy to get out the next season’s fashion – is inspired by the vibrant color of the Rain-forest, light rain, cloud bursts and tropical thunderstorms.
The water-reactive ink disappears revealing the color underneath the dress whilst the sun-reactive ink turns the Rain-forest dress purple.
I love the aesthetically sophisticated look of her collection which shows the full potential of Hydrochromic and Photochromic inks applied to clothing.
Amy Winters is a fashion designer to follow closely if you are looking for the Haute-Tech touch in your wardrobe. Check out her amazing collection and other projects at Rainbowwinters.com