Designing hybrid wearables – the Cat Bag / Cuddle Bag

cat_bag.jpgLast month’s workshop ‘Designing Hybrid wearables‘ at Mediamatic Amsterdam assembled a highly creative international team that came up with a unique concept for a bag using the Lilypad Arduino, Leah Buchely‘s fantastic DIY e-textile system.

The Cat Bag / Cuddle Bag made by Anouk Wipprecht, David Morgan (both Netherlands), Nick Lesley (New York) & Hans Gunter Lock (Estonia) gives a personality to a bag far beyond of being an ‘LV’ or ‘Gucci’ or …

The Cat Bag is a bag that can comfort you like a cat sitting on your lab could do.

Stroke the bag and it will start breathing, the bags heart will start beating and the bag gives off warmth and make soothing sounds.

The heart beat, breath and heat can only be felt when the bag is held closely to the body.

A bag is a very personal and character defining fashion accessory for both sexes – no, don’t tell me you select a bag because of the compartments in it, you select a bag that fits your mood, your character. And because of this, the team’s idea to give the bag its own personality on top a bags ‘usual’ character forming purpose makes this concept highly interesting.

Transforming fashion items into living objects gives the term ‘Interactive Fashion’ a new dimension – the 4th dimension of future fashion.

The team used two Lillypad Arduino vibro’s (for the purring effect), two blue LED’s for the cat’s eyes, a pad made out of conductive fabric and 2 Arduino’s.


Anouk Wipprecht has posted the complete creation process in her livejournal, make sure you click over and follow the creation of the Cat Bag, a very interesting concept. I give the team and the Cat Bag 12 out of 10 points for this creative and unique concept.


  1. hey this is a really nice idea for a cat bag. one can almost feel the proximity with the fav. pet. what a nice idea. i think it would completely change a person’s look and may be enhance the style.

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