Color changing, glowing garments radiate a mystical, magical aura. No wonder that much effort is spend on bringing wearable light and color changing magic to our outfit.
The newest addition to this segment comes from two of the top sneaker brands which will release simultaneously glow-in-the-dark sneakers along their Spring 2009 collection.
Nike Sportswear and Kanye West, who knows how to use illuminated clothing to get out-of-this-world visual effects, teamed up to create the highly anticipated Nike Air Yeezy sneaker, first seen on Kanye during the 2008 Grammy awards. The release date is set for April 4.
Besides the cool design of the Air Yeezy, it will start glowing after sunset thanks to a ‘glow-in-the-dark’ treatment of the swoosh and sole material.
Glow-in-the-dark paint and coatings contain phosphor, a substance that radiates visible light after being energized – in this case by daylight. There are two main types of phosphor that have these properties: Zinc Sulfide and Strontium Aluminate.
Strontium Aluminate has a much longer persistence than Zinc Sulfide. Chemists created many variants of glow-in-the-dark material with different properties on intensity, color spectrum and more. Available as powder mixed into plastic or paint for coating and impregnation.
Back to the sneakers: The second brand is New Balance with the glow-in-the-dark sneaker model MT576S BAMBOO RAKE which will be available at Mita.
This particular sneaker is the product of a collaboration between New Balance, Mita and creative collective FRAT. The highlight of the shoe is the glow-in-the-dark. They look subtle at first glance, appearing in an off white colorway but start radiating magical light when night falls.
New Balance scheduled the official release for April 4 as well. We couldn’t find any hint on retail price yet but we will give an update as soon as these information for both glowing sneakers become available.
I don’t think either company has visibility for safety while wearing the glow sneaker in mind when creating them but I do believe that these glowing sneakers will be a killer for partying and clubbing.