Last weeks announcement about PANiQ, the wearable electronic brand from QIO Systems, expanded the choices for consumer on the lookout for interactive apparel.
Fibretronic introduced its wearable electronic brand CONNECTEDwear almost exactly one year earlier, at the begin of 2008, and has been used since then by different brands in great looking apparels and bags.
The CONNECTEDwear program has grown as well, offering now five different options to connect any and many of the personal electronic devices in the market. All modules are available via the CONNECTEDwear online shop which gives detail information about all modules on offer.
PANiQ, the younger alternative started out with the iPod control module in different color options and in-ear headphones. An iPhone and BT module will follow soon. PANiQ offers, in addition to the wearable electronic modules the browsing and purchase placement of selected interactive apparel items via their online shop.
For both solutions – CONNECTEDwear and PANiQ – the apparel brands usually provide one module at the point of garment purchase to get the consumer started. Additional modules can be purchased later as needed. The modules can be used on different garments as long as clothing or bag is either CONNECTEDwear or PANiQ ready but they are not compatible so the choice of garment will define the system needed.
The interactive fashion market is getting more populated with choices. Choices enables consumers to select the best fitting option according his/her likes and needs.
The hope is more companies will join with even more interactive fashion solutions making this segment more colorful and diverse.